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Look at your marketing calendar for the balance of the year and make sure you have key events highlighted, including upcoming Holidays and Trade shows you're planning to attend. Look ahead and determine when you need to start making the most of these events and who else needs to be involved to get the most of your year’s budget and plans! Remember Gift Basket School has developed a great Marketing & Fun Holiday Calendar E-book to help you with this! (Don’t forget National Administrative Professional Day and Waitress Day to name a few in April) As GBP’s focusing on keeping clients satisfied, it's easy to get caught up in accomplishing day-to-day tasks. This tendency highlights why it's criti