3 Sweet Valentine's Day Marketing Ideas Every Small Business Can Use. Valentine's Day is an $18.9 billion holiday. The National Retail Federation says nine out of ten Americans plan to buy their significant other something.
Create & Send E-Blast or Text Promotions for Valentine’s Day
Whatever the promotion, be sure to mention Valentine’s Day in the text and include “romantic wording.” In other words, use words like ‘love,’ ‘special someone,’ ‘sweet,’ or ‘heart.’
o Here’s an example: Got love? Celebrate Valentine’s Day YOUR GIFT BASKET BUSINESS” 2 for-1 special today. Just show this text or mention code”GBP”
Today is a great day to make a list of special clients to send Thanksgiving cards to! That's right we are in the gift giving business and need to tell our clients, family, and friends how much we appreciate their business! Take a few minutes and design a quick postcard with Vista Print to let them know. Affordable and keeps your name infront of their faces.
You are never too old to set another goal or to dream a new dream!
Today is a great day to write down what a new goal of holiday sales. Do the math and see if you can do it alone or if you need to hire help. If you need help with this call Pam for a Phone session she can help!
Are you marketing for Mother's Day time is quickly getting away for those additional sales!
Sell BEYOND MOM Give EXTRAORDINARY customer service by asking customers, toward the end of the call, “Are there any other special ladies you would like to remember this holiday: a Mother in Law, favorite Aunt? Sister?” BOTTOM LINE: Work smart to make this a smooth, drama-free AND profitable holiday!
Pam develops a Marketing & Fun holiday calendar every year to help the gift basket industry aware of more opportunity to sell! She developed a great E-Book Calendar for you check it out this week.
April has a lot of great holidays: Naitonal 1cent day, National Public Health Week, National Plumbers day, hairstylist day, Administrative Professional Day, Super Hero day, Arbor day, Good Friday, Easter, Tax Day, National Columnist Day,
Filing deadlines have been changed so that flow-through entity return deadlines are due prior investor return deadlines. This means that partnerships and S-corporations operating on a calendar year will have a new deadline of March 15. The deadline for calendar year based C-Corporations will be pushed from March 15 to April 15.
Below is a complete list of changes to deadlines for each state.
Trade shows... Love ‘em, they should be an important event in your life as a store owner, gift basket designer or manager. You get to see new products, Sample, ask questions while viewing products, renew old friendships, learn about industry trends, and develop a network of professional colleagues.
Well the countdown is almost to Christmas! You still have a chance to make just a few more sales if you make a few more one of a kind using all that inventory. Make sure you have a variety of designs for that last minute walk in shopper that needs a gift he forgot.. If you are in a snowy state like the midwest make sure you have all your deliveries made before 12/23/16 so you are not out on Christmas Eve delivering. We have been there! We know you are
Private Label is your gift basket or retail store doing Private labeling with your companies name on it? If you decide to private label and the product is so good your client wants to purchase it they will need to come back and buy from you. That's right private labeling make the client come back again and again. It also brands your company and adds extra advertising for you.
If you purchase retail so can your client and they also know what you paid for the item Make sure you are purchasing wholesale products and private label gives you an opportunity to brand!
What does your business say about you? This year's 2017 GBP Rally is designed about your 5 year plan "LOOKING BEYOND 2017". We will be working together to make your long goals and short plan. Making your business unique with a long term selling plan, giving your business the WOW factor that clients identify with, and working on your style! Come join us
The customer holds the key to every successful retail operation. Based on my 35 years' of experience with retail businesses and gift basket sales, I found you need to make your business customer – focused.
The main retail principle to master is the customer; the customer should be the center of your business and everything you do must revolve around your customer. Knowing them, and focusing on them in everything you do, will help you grow your business and your team — the customer is king. Success needs to be charted and focused!
Today I noticed we only have 38 days until Thanksgiving and wondered how could I help you prepare!
I believe I could remind you as well as ask you if you have your website holiday ready! Do you need to hire, re-train employees, design additional gift line, photo new gift line, contact clients for early bird specials, decorate for Fall, or schedule an open house? We would love to help you with a quick 1 hour phone session anytime. Call Pam 330-478-0555
Are you ready? Is your website updated and ready for Thanksgiving and Christmas? Are you offering Corporate volume gift selection?
We are very quickly approaching 4th quarter and you should have your Christmas gift line ready and photo's taken. You should also have your corporate clients contacted and ask them to update their holiday gift list list from last year. This is your best time to shine and make the profit you have dreamed of for the holiday season.
With the countdown to Christmas as the leaves start falling you should be marketing non stop to your clients for those Christmas sales! Are you ready? Your website should be ready now with holiday selections and your designs should be all priced and the photo's proudly done. Your inventory for the holidays should be ordered and your should be figuring how much extra help you should hire.
Yep today is the end of September and your clients are shopping for ideas now and getting their budgets in order.
Making your website Christmas ready is a great idea today! Customers are shopping and comparing their options! We are only 2 1/2 weeks from 4th quarter beginning! You can put up a fun Thanksgiving page, Holiday page combo, and Corporte page for volume purchases. This will allow your customers to shop with a great on-line catalog of selections.
September is a great time to take inventory, re-order ribbon - hang tags - invoices- stuffing- and wrap! Make sure you know how much you will need by measuring your bows and weighing your shred! Yes remember Pam's handful of shred is $.50 so make sure you know what your handful weighs and costs! Call Pam if you need help.
Making profit for 2016 Christmas season has never been easier if you price your designs for profit! Make sure you are adding in everything and you are purchasing all supplies wholesale. If you need any suggestion on wholesale companies check out our 2016 preferred Vendor list and links. Make sure you are also offering your clients specialty items they are not seeing anywhere else locally. Make sure that you are adding in freight to each design so you are not missing out on profits!
2016 is the year to get serious about growing your corporate business! Making sure you have presented the clients with just what they were looking for, saying within their budget, and making sure you keep them coming back should be your 2016 goal! At "Baskets To Go" Tom & Pam's 1st Gift Basket Company we had over 3400 corporate clients and made sure we knew just what they needed for 1 entire year with a contract. This way no matter who answered the phone or retreaved the email we know exactly what to send out, bill, and how to sign the card!
Gift Basket School will try and help you now to grow your corporate business with style and profit with quick easy blog tips weekly so keep checking back often to see how we might help you! We have this original contract in our new E-book called Paperwork and Branding coming out 8/20/16!
Our E-books are ECO friendly with e-mail downloads within 24 hours of your purchase. You can read on line, download to cd's, or print (your choice). We come out with at least 1 NEW e-books each month to keep current and up todate. We have over 30 years of experience in retail, gift basket, and coffee shop experience and love helping new and seasoned businesses grow with style and profit!
2014 finds Tom & Pam traveling each month to GBP's locations helping them with personal coaching and business start up! They are also specializing in one on one telephone coaching for a more affordable opportunity to help many GBP's this year. If you would like them to help you please feel free to check out our consulting or coaching links today and schedule your time!